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REI Shocks Retail World By Closing For Black Friday, Paying 12,000 Employees to 'Opt Outside'

REI Store In Mountain View, CA (credit: Wikimedia Commons)

REI, the Seattle-based outdoor recreation and sporting goods giant, announced today that it is going to close for Black Friday (you read that right) and pay its 12,000 employees to go out and play.  REI is also encouraging other companies to join them in what they describe as a stand against the commercial madness that’s characterized the day after Thanksgiving for at least a decade and a half.

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What a great idea. It's a good thing to do for the employees and it reinforces REI's values. 

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