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Faraday Future: A secret new Tesla rival is building a $1 billion factory in California. Is it Apple Car?


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Analysts have predicted Apple’s first vehicle will cost $55,000.

A new, major player just entered the electric car market – and it’s ready to build a $1 billion super-factory in California. Called Faraday Future, many have suggested the company is a front for Apple’s Project Titan car project, and that’s not helped by the company’s wish to keep its ownership information a secret. 

“We're in stealth mode where we're not revealing ownership,” said a Faraday Future spokesperson. “There's a significant investor who wants the company to stand on its own merit before being associated with it.”

A front for Apple Car, or a rival for Apple and Tesla? 

Apple will need to invest billions of pounds in staff and infrastructure to hit the Apple Car’s 2019 release date, and setting up a front could be the best way to do it. Much like Apple’s Project Lightning, Faraday Future has also hired several senior ex-Tesla employees to add to its 400 strong team.

The company also believes that the time is right for the car industry to be “disrupted” by EVs, echoing Apple CEO Tim Cook’s statements last month.

"People's lives are changed by their mobile devices, the way that we interact," said Faraday spokeswoman Stacy Morris. “The car industry hasn't caught up sufficiently. The car still feels like a place where you're disconnected.”

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