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How ignorant is YOUR country? The Perils of Perception quiz


  • The Perils quiz, created by Ipsos Mori, tested people from 28 nations
  • There are a total of 10 questions based on the selected country
  • Questions range from the average age of a population to how many people are online, as well as a country's obesity levels
  • The average guesses from each country were then plotted on graphs

Do you know what percentage of people in your country are obese, or how many people are online?

Market research firm Ipsos Mori has devised a quiz to put this knowledge to the test and reveal how ignorant you, and your country, are to modern-day issues.

Called Perils of Perception, the interactive test features 10 questions ranging from the average age of a population to the nation's wealth.

Click the module to take the quiz on a desktop. Mobile users can take part at Ipsos Mori

Market research firm Ipsos Mori has devised a quiz to put this knowledge to the test and reveal how ignorant you, and your country, are to modern-day issues. Called Perils of Perception, the interactive test features 10 questions ranging from the average age of a population to the nation's wealth

The data is taken from a recent Ipsos Mori report that gathered official data from 28 countries including the UK, US, Australia, India, Mexico and countries across Europe. During the interviews, Mexico came out on top as the most ignorant country among those studied. This was followed by India, Brazil and Peru (pictured)

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The data is taken from a recent Ipsos Mori report that gathered official data from 28 countries including the UK, US, Australia, India, Mexico and countries across Europe. During the interviews, Mexico came out on top as the most ignorant country among those studied. This was followed by India, Brazil and Peru (pictured)

The data is taken from a recent Ipsos Mori report that gathered official survey results from 33 countries including the UK, US, Australia, India, Mexico and countries across Europe. The top 28 countries were included in the quiz.

A total of 25,556 interviews were conducted between 1 October and 16 October 16 2015. 

The quiz asks questions such as: 'Out of every 100 people, about how many do you think have access to the internet at home either through a computer or mobile device?' and 'Out of every 100 working-age women in Great Britain, about how many do you think are in employment?'

Other questions test users on their knowledge of politicians, inequality and obesity.

'The intention here is to showcase our findings on the gap between perception and reality and to examine why people around the world are so wrong about basic facts about their population,' explained Ipsos Mori.

When asked about how many people are obese in their respective countries, India, Japan and China overestimated (pictured). The average guess in India was 41, compared to the actual result of 20. In Japan, the average guess was 32 compared to 23, and the split in China was 34 to 28

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When asked about how many people are obese in their respective countries, India, Japan and China overestimated (pictured). The average guess in India was 41, compared to the actual result of 20. In Japan, the average guess was 32 compared to 23, and the split in China was 34 to 28

When surveyed about the percentage of people within a country are immigrants, every country other than Israel and Saudia Arabia overestimated. Argentina topped the list with an average guess of 30 per cent. The actual number of immigrants in Argentina is only 5 per cent.

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When surveyed about the percentage of people within a country are immigrants, every country other than Israel and Saudia Arabia overestimated. Argentina topped the list with an average guess of 30 per cent. The actual number of immigrants in Argentina is only 5 per cent.

Once a user has completed the quiz, their results are compared with other users, from other countries.

During the interviews, Mexico came out on top as the most ignorant country among those studied.

This was followed by India, Brazil and Peru.

Graphs also reveal where the average answer from each country lies compared to the actual answer.

When asked about the number of people in a country that align themselves to a religion, the majority of regions overestimated, quite considerably in the case of Russia and Spain.

Users from these two countries overestimated by 29 per cent and 25 per cent respectively.

Last year's Perils of Perception quiz surveyed just 14 countries. Italy came top of the 2014 Index of Ignorance, followed by the US, South Korea and Poland (map pictured)

Last year's Perils of Perception quiz surveyed just 14 countries. Italy came top of the 2014 Index of Ignorance, followed by the US, South Korea and Poland (map pictured)

In terms of the percentage of people with access to the internet at home, Israel widely underestimated its countries web access, by 16 per cent, while China overestimated on 26 per cent.

When asked about how many people are obese in their respective countries, India, Japan and China overestimated.

The average guess in India was 41, compared to the actual result of 20. In Japan, the average guess was 32 compared to 23, and the split in China was 34 to 28.

2015 INDEX OF IGNORANCE CHART 1. Mexico 

2. India

3. Brazil

4. Peru

5. New Zealand

6. Colombia

7. Belgium

8. South Africa

9. Argentina

10. Italy 

11. Russia

12. Chile

13. Great Britain

14. Israel

15. Australia

16. Japan

17. Canada

18. Germany

19. Netherlands 

20. Spain

21. Norway 

22. France

23. Sweden

24. United States

25. China

26. Poland

27. Ireland

28. South Korea

At the opposite end of the scale for the same question, Saudia Arabia significantly underestimated. Users guessed an average of 28 while the actual result is 71.

Conversely, the majority of countries studied overestimated when asked about immigration.

When surveyed about the percentage of people within a country are immigrants, every country other than Israel and Saudia Arabia overestimated.

Argentina topped the list with an average guess of 30 per cent. The actual number of immigrants in Argentina is only 5 per cent.

Brazil also overestimated on 25, with the actual result being 0.3.

Last year's Perils of Perception quiz surveyed 14 countries. Italy came top of the 2014 Index of Ignorance, followed by the US, South Korea and Poland.

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It might be better said to say: which citizens of the world are given either little information or bad information.

...in which case the United States fares badly, it seems. 

Actually overall we weren't too bad, 24th out of 28, with Mexico being the most ignorant, and South Korea being the least. 

24th out of 28 sounds pretty bad to me. 

@adam, in this case higher is better so #28 would be best.

Oh!!! Thanks Nathaniel, I had been reading this backwards. 

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