An Exclusive Interview with the CEO of the LEGO Group
Halibutboy Flatfish stashed this in Win
How often does an American CEO talk about play, trust, Kierkegaard, the aesthetic and mental aspects of work? And WHY don't American companies hire ex-academics who have the capacity and training to talk about those things with lightness yet seriousness?
American companies could learn a lot from him!
What’s the secret x factor?
Jørgen Vig Knudstorp: I think the x factor relates to the fundamental question of “Why do we exist?” Too many companies have a poor answer for that, or, at best, a complex one. The LEGO Group has a very simple answer. We strongly believe that play is vital for a child’s development, just as food, love and good health are. So we exist to make a material that no one else can make so well, something that sticks firmly together but is pliable enough for a two-year-old to take apart. And we’ve transformed this very simple idea into an integrated global business system and optimized it.