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How Vox Media grew from its roots as an Oakland A’s blog into one of the Internet’s biggest publishers


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Unsensationalistic interview that tells the story of Vox Media, which began in 2003 as an Oakland A's blog! Makes the point that DEPTH is what attracts passionate readers and writers.

So basically A's Nation became SB Nation which grew into Vox which became 8 different properties?

Note that half their uniques are still there for the sports. 

Vox Media is now a vast digital publishing network with eight individual sites that averaged more than 160 million monthly unique visitors last year

But it didn’t start out that way. The company’s origins trace back to 2003 when Tyler Bleszinski launched Athletics Nation, a blog covering the Oakland Athletics that would eventually grow to become SB Nation. In 2015, SB Nation averaged 83 million unique visitors across its more than 300 team-specific sites. 

Vox Media CEO Jim Bankoff joined the company then known as SportsBlogs in 2008, and The Verge was launched in 2011. Today, Vox Media has eight editorial brands and a custom advertising division.

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