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Postmortem of a Venture-backed Startup Mobile Ambient Social Networking App Sonar Media, by the founder, on Medium


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"For those unfamiliar, Sonar Media Inc. was a mobile app created to help make the world a friendlier place. Our mobile app buzzed in your pocket when friends were near and ushered in a new wave of “Ambient Social Networking” companies. Downloaded by millions of people all over the world, Sonar was promoted by Apple and Google in 100+ countries, won numerous awards such as runner-up at TechCrunch Disrupt and Ad:Tech Best Mobile Startup, raised nearly $2,000,000 from prominent angels and VCs, and was featured on more than 300 publications including the New York Times, CNN, CNBC, TechCrunch, and TIME.

And yet, we failed.

We did lots of things right and lots of things wrong at Sonar. Below I do my best to share a few of our lessons learned."

Summary of the article: Figure out something people want and focus on that. 

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