Audi Heads to Space With a Stirring Super Bowl Ad Set to David Bowie's 'Starman'
Geege Schuman stashed this in Advertising
The classic Ziggy Stardust song was enjoying a renaissance even before Bowie's death. It was played in full during a sequence of Ridley Scott's space film The Martian. And Bernie Sanders has been using it on the campaign trail.
The song brings great energy to the Audi spot, too, which tells the story of a retired astronaut who rediscovers his passion for life—and powerful machines—when his son lets him drive the 2017 Audi R8 V10 Plus.