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Blurb enters licensing agreement to incorporate MagCloud service | Talking New Media | The digital publishing website

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Blurb, the indie book publishing platform, today announced that MagCloud, HP's web-based publishing platform, will become part of Blurb under a licensing agreement between the companies. The move allows current MagCloud customers access to Blurb's full line of print and digital products for magazines and books, and shows Blurb's commitment to taking indie publishing beyond the book into the burgeoning world of indie magazines.

Under the agreement, all operational functions have been transitioned to Blurb, and MagCloud customers will see no change during a planned transition period expected to last approximately three months. During this time, customers will have the opportunity to integrate their magazines into the Blurb platform. Blurb expects to fully transition MagCloud customers and their supported projects to within six months.

This licensing agreement is a natural one given both brands' focus on enabling creative individuals to produce quality products that reflect the power of their work both in print and ebook form. Working together is nothing new for Blurb and HP. HP's MagCloud, invented by HP Labs in 2008, created a network of users publishing magazines on-demand using HP Indigo commercial printing presses. Blurb's global print-on-demand network is also based on HP Indigo printing presses.

Founded in 2005 by Eileen Gittins, the company is backed by Canaan Partners and Anthem Venture Partners. In late April Blurb announced that it has entered into an agreement with Amazon that will allow Blurb customers to include distribution. In late March Blurb introduced a new offset printing option, as well as short term book warehousing and fulfillment.

I guess that's good?

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