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How a Small Tech Site Found a New Way for Publishers to Get Paid

Stashed in: Recommended Products!, Awesome, Monetization, Monetization

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Affiliate marketing is not exactly new, but The Wirecutter has been doing a fantastic job. What interests me is that they are the OPPOSITE of crowdsourced... and a lot of their articles are soooooo long!!!

Fascinating article. I wonder how much they gross on $150 million in annual transactions. 

Lam’s website, the Wirecutter, has become a Consumer Reports for the digital age, albeit with a unique model -- it posts in-depth reviews of gadgets, embeds links to buy them on e-commerce sites like, and takes a cut of the sales. The site has a staff of about 60 and posts only a few dozen articles a month, yet it’s profitable. Last year, the Wirecutter drove $150 million in e-commerce transactions, Lam said.


Amazon says publishers whose links lead readers to buy products get 4 percent to 15 percent of each sale, according to its website. Some publishers, including Vox Media and Gawker Media, use a service called Skimlinks, which connects publishers to more than 20,000 retailers willing to split the sales with them.

$6 - 22.5mm?

Probably closer to $6 million (4%) than $22.5 million (15%). Still good. 

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