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NBA will be first major North American league to sell jersey sponsorships

The three-year trial was approved Friday by NBA owners and will take effect when the league’s contract with Nike begins. The patches will appear on the front left of the jersey, opposite Nike’s logo, and measure about 2 1/2 by 2 1/2 inches.


Stashed in: Brands!, Basketball, Marketing, Brands, Under Armour

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How will this affect individual endorsements when players are off the court?

Good question. 

On the other hand there's not much difference between having the jersey say Under Armour and having the jersey say Boost Mobile. 

Yet oh the scandal when a player's 'caught' out in public wearing a competitor's clothes.

Well perhaps that should not be considered scandalous. 

Commissioner Adam Silver had said this step was inevitable as an additional revenue generator. WNBA teams already have logos, and NBA clubs were wearing them on practice jerseys.

“Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways,” Silver said in a statement. “We’re always thinking about innovative ways the NBA can remain competitive in a global marketplace, and we are excited to see the results of this three-year trial.”

And a Comment, posted 4/17: 

"Cool, now we can watch the Billboards play the Signposts! I can't wait to see the playoffs at Storefront Stadium!"

To his point, brand advertising seems to be EVERYWHERE. 

"To his point, brand advertising seems to be EVERYWHERE"...

Everywhere except for the new Apple store, I guess.

There is brand advertising all over the new Apple Store. For Apple. 

"Logo-less design: Perhaps the most surprising change is that the iconic Apple logo is nowhere to be seen on the store exterior. A review by Field Agent, the market researcher, found the lack of Apple branding was the main complaint about the Memphis store."

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