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Pew Study: People Read Longer News Stories on Their Phones

Stashed in: Mobile!, iPad!, iPhone!, Awesome, Consumer Trends, Mobile Web!, Content is king., Mobile Ads!, Bite-sized Content, Microentertainment, Reading

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All in all, they found cellphone users spend more time on average with longer articles. Which, at first blush, makes intuitive sense. Longer articles are, well, longer. So, sure, people take a longer to read them. But the larger takeaway is that not only are people are reading the news on their phones, they’re more engaged with longer articles. Pew found an average of 123 seconds of interaction time (scrolling, clicking, and presumably reading) for stories longer than 1,000 words compared with 57 seconds for stories shorter than 1,000 words. (Which, okay, even two minutes isn’t a very long time, but we’re talking averages here, and averages include the people who click then immediately stop reading.) “Readers spend about twice the time with long-form news content on their cellphones as with short-form,” Pew said.

Relatedly, Pew found engaged time steadily goes up along with word count. Stories under 250 words garner an average of 43 seconds of engagement time; whereas stories that exceed 5,000 words draw people in for a whopping 270 seconds—or four-and-a-half minutes.

This is why mobile ads distributed through the page are so successful.

I find it difficult to read 5000 words on a phone though. 

...until you're stuck on a plane.  Amiright?

Yes although I try to sleep on planes when I can. 

But I think most of these people reading 5000 word stories are not doing it on planes. 

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