Sign up FAST! Login

Why Some Vowel Sounds Pack a Punch for Brands

Across five studies, a team led by University of Toronto psychological scientists Cristina Rabaglia and Sam Maglio demonstrated that people intuitively associate front vowel sounds—those produced with the tongue relatively far forward in the mouth, such as the “ee” in feet—with nearby objects. Conversely, vowel sounds produced with the tongue far back in the mouth, such as the “oo” in food, are associated with distance.


Stashed in: Brands!, Influence!, Words!, Marketing, Brands

To save this post, select a stash from drop-down menu or type in a new one:

So: eBay near, Google far?

You May Also Like: