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What's Going On in This Picture?

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Tiger empathy!

A friend of mine sent me the image above and I chuckled, but I wasn't even sure why. Then, I clicked on the link because I wanted to know what was going on in that picture. Then I spent another 10 minutes reading other interesting information at that link. "What am I doing?!" I thought. "I am wasting time!" It wasn't completely my fault, though. My brain was falling victim to curiosity. Curiosity is a great thing when it comes to learning. It can also be a useful tool when it comes to persuasion and managing your audience's attention.

My question for you: do you use curiosity as a tool in persuasion?

Storytelling is a big buzz word these days, but not all storytelling is created equal. Some stories are so good that they make movies out of them or sell millions of copies of books about them. Unfortunately, some stories are able to put us to sleep. Stories only work when they create some level of curiosity. The listener needs to be curious about where the story is going and then they have to be curious about why you are telling them that story. These are positives, but it's up to you to create that curiosity. You might have a story about the founding of your company or about a past customer success but if they don't generate curiosity in the mind if your audience, they may not be helping. They may be lulling your audience to sleep, like a bed time story.

Generating curiosity for a story also takes away a lecture/preachy-ness feel.

That's so true!

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