How Typography Can Save Your Life
Geege Schuman stashed this in Font
Save my life with less caps.
In the case of the weather service’s all-caps type, it’s the font version of the boy who cried wolf. Using ALL CAPS for everything — from severe hurricanes to a slight chance of showers — means that EVERYTHING LOOKS THE SAME AND EVERYTHING LOOKS IMPORTANT. Once people realize that most of the time it’s not, they may become desensitized to warnings. When nothing stands out, people are likely to miss real emergencies.
Now that the weather service can use ALL CAPS sparingly — as a tool to highlight real danger — the public is more likely to pay attention.
This font isn't very convincing......
Ha! It really isn't.