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Women From Venus, Men Still From Mars on Facebook, Study Finds

The study, “Women are Warmer but No Less Assertive Than Men: Gender and Language on Facebook,” was a data-driven analysis of the words used by more than 65,000 Facebook users who gave researchers permission to examine their status updates.


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I'm not sure what the value of this study is, actually. 

I wondered the same thing. Kept waiting for a tie-in to some advertising demographic.

I guess it's just Facebook trying to figure out why people post what they post. 

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