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If you can’t explain what you do in one paragraph, you’ve got a problem. ~Brad Feld

Stashed in: Founders, 106 Miles, Writing!

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Brad Feld: "I strongly believe that a founder should be able to explain what they do in one paragraph. I’m not a believer in the “one sentence mashup approach” (e.g. “We are like Pinterest + Groupon + Facebook for dogs”). Rather, I like three sentences: (1) what we do, (2) who we do it to, and (3) why you should care. Sometimes this can be two sentences, sometimes four, but never more than a paragraph."

True - if not truer - for non-profits. Try to get someone to part with their money for no tangible return.

The return is tangible -- it's in the change in the world.

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