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Victoria's Secret is ignoring a massive shift in the lingerie industry, and it could be costing it tons of money.

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The lingerie industry is going through a massive change.

Rail-thin models are being replaced with a variety of body types at lingerie companies from Aerie to Adore Me, as self-acceptance and natural beauty replace the restrictive norms of the past.

This new attitude from consumers threatens everything that Victoria's Secret's marketing is known for, from the Photoshopped ads of Angels to the outrageously produced fashion show.

And now Adore Me — a company that explicitly told Business Insider in the past that it's out to "slay Victoria's Secret" — has hired Aerie's popular spokesmodel, Iskra Lawrence.

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