Bounce Rate Demystified
Adam Rifkin stashed this in Growth Hacks!
How to improve your bounce rate:
1. Maintain top rankings for branded terms.
2. Provide relevant content.
3. Build a clear navigation path/menu.
4. Link to a glossary page that defines industry terms.
5. Place search function prominently.
6. Speed up pageload using Google PageSpeed plugin.
7. Get rid of pop-up ads.
8. Reduce external links (or have them open in a new window).