Confessions of a Zynga Whale: "I spent $1000 on one game."
Adam Rifkin stashed this in Zynga!
Zynga whales are the addicts who spend a lot of money on Zynga games even though they represent just a tiny percent of the players.
BusinessInsider has a good interview with one such addict: http://www.businessinsider.com/what-its-like-living-inside-zyngas-addictive-games-2012-3
What strikes me in reading the article is how much the player is seeking ego gratification and respect and reputation by buying things in the game.
If only he could apply that passion to the real world.
Amused that this site came up while searching for info about Zynga whales.
The Internet has a good sense of humor, Ben. :)