Vloggers Unite: YouTubers Get Organized After a Decade of Exploitation
Marlene Breverman stashed this in Vloggers
"As YouTube’s user metrics have shot upward, transforming it from a welcome distraction for a couple of minutes to a broadcaster that can claim to have better reach than cable-TV networks, the career of content creation has gone legit. Vloggers are no longer teenagers in their bedrooms but 20-somethings with HD cameras, professional lighting and brand strategies. A cottage industry of talent agents, producers and marketers offers to help them make the transition from keen bedroom hobbyist to mainstream broadcast celebrity—for a cut. But though the number of internet creators (and the people who want to make money from them) has exploded, the infrastructure that helps develop vloggers’ income—rather than their agents’—hasn’t kept up."
"Whenever there’s a group operating like this, a group who have no way to communicate with each other and are relying on outside forces like managers, agents and networks to give them advice, there’s the opportunity for someone to get taken advantage of,” says Laura Chernikoff, an organizer for the annual VidCon conference for vloggers. “Online video has always been the Wild West.”
"YouTubers are entrepreneurs, yes. But in the shark tank that is the entertainment business, they run the risk of being exploited. The Internet Creators Guild (ICG) aims to change all that. In June, Hank Green announced the guild’s creation, with Green as an advisory board member and Chernikoff its executive director. Its aim is to provide YouTubers with support to help them develop a rigorous business sense and avoid exploitation."
Their guild sounds a lot like the one in Hollywood.