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No Filter: Inside Hipstamatic’s Lost Year Searching For The Next Killer Social App | Fast Company


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4m active users is still $5.6m no in revenue? Doesn't seem terrible outcome,..

I can't remember the last time I've seen a serial article on the web.

You're right, Hipstamatic looks like it has good revenues. Hmmm.

And they couldn't have paid more than half in salary + expenses; however, it seems their burn was probably too high and now they need to sell.

This article is great. Instagram, Dalton Caldwell, hipstamatic AND a dying Kodak all in the same article:

"Kevin Systrom, chief executive of Burbn Inc., the start-up behind Instagr.am, says he is considering adding local advertising. Under one scenario, users might take a picture and would then see a "nearby" tab listing local businesses such as bars and restaurants. Those businesses would pay for placement.

However, Mr. Systrom says such ideas will have to wait until the company has enough users to attract advertisers. "Our goal is to grow as big as possible. Any ad firms want to buy in the millions of users," he says.

PicPlz is a similar free app created by Mixed Media Labs Inc. It first became available in June, and has been downloaded 200,000 times and has 100,000 registered users on its website, says Dalton Caldwell, founder of Mixed Media Labs. But the company hasn't made money from the app yet."

http://online.wsj.com/article/SB10001424052748703909904576051611712831244.html

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