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The New York Times saw a 96% loss in profits in Q3 2016. Here are the numbers behind their transition to digital media.

Stashed in: Business Facts, Advertising, Awesome, Content is king., Mobile Ads!

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Wow, look at the transition of NYT revenues to online.

In the early 2000s, the company easily made over $2 billion in advertising revenue per year. Today, they make about $600 million from ads.

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