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19 Shocking Sales Stats That Will Change How You Sell

Stashed in: Awesome, Email, Selling!, Sales

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I particularly like the Sales Email Stats:

1. Email opens increase after 12 p.m., with the most active period being between 2 p.m. and 5 p.m. (MailChimp)

2. Tuesday emails have the highest open rate compared to other weekdays. (Experian)

3. 33% of email recipients open emails based on subject line alone. (Convince and Convert)

4. Subject lines with more than 3 words experience a drop in open rate by over 60%. (ContactMonkey)

5. Personalized emails including the recipient’s first name in the subject line have higher open rates. (Retention Science)

6. For B2B companies, subject lines that contained the words “alert” and “breaking” perform well. (Adestra 2013)

7. B2B customers have become desensitized to words such as “reports”, “forecasts”, and “intelligence”. (Adestra 2013)

8. SDRs experienced a 15% growth year-over-year in conversations per account (and across contacts) before passing the qualified opportunity. (AG Salesworks, Outbound Index)

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