Growth Hacking Referly: New User Onboarding Workflow - Referly Blog
Eric Barker stashed this in Marketing
This is a common problem: "We saw a big jump in traffic to deep linked pages (yay!) and often people who signed up via those pages didn’t understand what they had gotten themselves into (boo!)"
So they made their first time user experience better:
1. Teaches people what Referly does (because people often signup right away without paying attention)
2. Ensures people to add their first item to their profile
3. Encourages people to share out that item to their social networks and start earning rewards
4. Presents additional options for power users looking to explore