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Textbooks of the future: Will you be buying a product ... or a service? | A World Bank Blog on ICT use in Education

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""The World Bank is currently working with a few countries that are planning for the procurement of lots of digital learning materials," writes Michael Trucano. What we are seeing is that "many education ministries prefer to have schools accessing content from one central place that is in some way overseen by the ministry itself." It's not surprising that e-textbooks would be marketed in thsi way - if you marketed simply to teachers or students, they would be just as likely to select free and open access materials instead. Government ministries rarely take the lower-cost route. Additionally, "they are buying not a free-standing product (like they did with 'a textbook'), but rather that they are buying what is essentially a time-bound service ('access to what a textbook contains')." "

Can Amazon dominate this?

Maybe. I think Amazon *has* dominated content, has a great device; however, Apple's iPad is considered sexier by governments and educators alike. A 10" kindle fire at $200-$300 could be compelling.

In a perfect world, Kindle app with unlimited access to content and textbooks is provided on apple's iPad.

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