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Cinemagram went from 8 Amazon servers to 720 servers in 10 days.


Stashed in: @lizgannes, gifs, Cinemagraph!

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Ten days ago, Cinemagram was #50 in the iOS U.S. photo and video category. Then...

Growth Hack: Cinemagram released a new version that, among other tweaks, required users to create accounts in order to use the app – effectively making Cinemagram a social network rather than just a GIF creation tool.

@lizgannes writes:

The pickup was nearly instant. Cinemagram shot up to the top of the App Store — it went as high as No. 2, and is currently No. 4. The five-person company needed as many as 720 Amazon servers before figuring out how to be more efficient. They’re now at about 300.

Like any other social network, Cinemagram benefits from the halo of celebrity users. Above is a popular cine of rapper Tyga’s brand-new son, from a few days ago.

@lizgannes continues:

So is that the lesson, then? Slap a social network onto a nifty video app and you’re done? Maybe, but it wasn’t just that, Chalasani said.

For instance, one other recent trick that helped boost Cinemagram growth was better social sharing. Of the major social networks, only Tumblr supports GIFs. So Cinemagram made a sort of widget that makes its videos play in Facebook news feeds.

Whatever it is, they're en fuego. Congrats, Cinemagram!!!

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