LucasFilm: What Disney is really buying
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Stashed in: George Lucas
Under Iger, Disney seems to have perfected the formula. This year's "Avengers," which brought together the cast of various Marvel comic movies, shows the extent to which this is true. The film has been a phenomenal success on its own, bringing in over $200 million in domestic box office ticket sales during its first weekend, topping the previous record set by "Harry Potter and the Deathly Hallows Part 2." More importantly, it is the capstone of a long-term, Lucas-style rollout which began in 2003 with the first "Hulk" movie. The six films since, including the likes of "Iron Man" and "Thor," have grossed over $2.5 billion total worldwide. That does not include toys, video games and other merchandise.
On a Tuesday conference call, the company's executives began mapping out Lucasfilm's future. Disney will, for one, make more "Star Wars" movies. Following one slated for release in 2015, the company said "more feature films [are] expected to continue the 'Star Wars' saga and grow the franchise well into the future." It will also find ways to use "Star Wars" throughout its businesses, including theme parks, consumer products, television and so on. "I've always believed that 'Star Wars' could live beyond me, and I thought it was important to set up the transition during my lifetime," George Lucas said in a statement. "I'm confident 'Star Wars' will certainly live on and flourish for many generations to come."