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Alpha Centauri Bb: Why are new planet names so dull?

Stashed in: The Universe, space

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Were Pandora real, that would technically make it Alpha Centauri Ab or Ac or whatever depending on what else was round the same star and the order they were detected in. But Pandora sounds much better. So can’t we put aside the convention for real exoplanets and come up with some more befitting than Bb for what is and always will be the closest world beyond our solar system? Or would that open a Pandora’s box?

They can come up with creative names for hurricanes but not planets?!

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