Apple loses tablet market share to Samsung
Ottway Ducard stashed this in apple
Stashed in: Samsung
No need. Samsung has low margins, Apple doesn't need to own the whole market to win.
Then why the lawsuit? Here's the problem; in talking to average consumers, more and more there is less considerable distinction between Apple and Samsung products.
A friend recently told me she didn't want to buy an iPad because it was "overpriced," compared to other 10" tablets in the markets.
I was confused; I told her, "but you can buy an iPad for $399 -- what 10" tablet can you buy that is cheaper than $399 and high-quality?"
Samsung, she says. (footnote; she is not even accurate -- but she thought she was, which is what matters.)
Many others have had this same conversation with me, especially about phones.
I don't think Apple is worried about not being able to innovate; at the same time, with Samsung sure to fast-follow copy any innovation they have over time, the market aggressively copying their product I believe forces them to consider an alternative strategy.
Apple is used to having a small share high end of the market like they did with PCs and laptops.