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Halo 4 sold a record-breaking $220M in its first 24 hours --- The console is dead! Long live Console gaming!


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Basically, why they don't feel pressured to make a movie! they make more money than movies and they probably keep a higher percentage of profits too:

Microsoft said that the Halo 4 video game made “entertainment history” by selling more than $220 million worth in its first 24 hours.

The new chapter in the Halo series also eclipsed the biggest movie launch in history, Harry Potter and the Deathly Hallows: Part 2, in terms of U.S. opening day sales. (Of course, Microsoft doesn’t have the data to show whether its Xbox 360 blockbuster beat Harry Potter on a global basis).

Microsoft said the new Halo game was on track to sell more than $300 million in global sales in its first week. Overall, lifetime sales of the Halo franchise have surpassed $3.38 billion since the series first launched in 2001. Halo 4 had 4 million players in its first four days, spending 31.4 million hours playing the game and pushing total game play hours for the series past 5 billion hours.

Read more at http://venturebeat.com/2012/11/12/halo-4-sold-220m-in-its-first-24-hours/#uVjtHSUekPVXWYfi.99

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