Lazy But Talented -- Nike
Ottway Ducard stashed this in sports
What's the story behind the Lazy but Talented shirt?
And what's the deal with the Running Sucks shirt?
I think it means that being athletic too will only make you better. Wear a "running sucks" shirt while running says "I hate but I know its good for me, so I do it". Thats my guess anyway
Also Nike may not want to sponsor just athletes but musicians and artist as well who dont fit their usual Nike stereotype.