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Republicans And The Trouble With Science, by TechCrunch

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“A man with a conviction is a hard man to change. Tell him you disagree and he turns away. Show him facts or figures and he questions your sources. Appeal to logic and he fails to see your point,” wrote psychology legend Leon Festinger, who pioneered early work on motivated cognition, the study of stubbornness.

One of the earliest and most powerful studies of motivated cognition involved an undergraduate sports rivalry after a heated basketball game. The study found that supporters of each team believed that the other side had committed more fouls, even though all participants watched the exact same footage. In other words, sports fans disputed objective facts about reality based on their own vested interests.