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Amazon Unveils Brand Pages


Amazon Unveils Brand Pages

Source: Adweek

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Amazon Pages takes the most popular—and widely imitated—features from Facebook and Pinterest and wraps them in Amazon’s merchandising design. The top of an Amazon Page is home to a Timeline-esque image that can include a product visual, which users can click to add to their Amazon shopping carts.

Below that banneresque image, brands can run one of three format templates: All Products, Posts With Merchandising and Posts Only. The first two templates include a merchandising widget that lets brands display either product images with an “Add to Cart” button or links to products; featured products and links seem limited to items available on Amazon. Underneath the merchandising widget, brands have the option to display a shoppable product gallery or a posts feed.

Wait, isn't Amazon all about e-commere? Why do its partners need yet another outlet to showcase and sell their goods? Well, the fact that brands can publish posts may be one key reason.

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