Sign up FAST! Login

Amazon Unveils Brand Pages

Amazon Unveils Brand Pages

Source: Adweek

Stashed in: Pinterest

To save this post, select a stash from drop-down menu or type in a new one:

Amazon Pages takes the most popular—and widely imitated—features from Facebook and Pinterest and wraps them in Amazon’s merchandising design. The top of an Amazon Page is home to a Timeline-esque image that can include a product visual, which users can click to add to their Amazon shopping carts.

Below that banneresque image, brands can run one of three format templates: All Products, Posts With Merchandising and Posts Only. The first two templates include a merchandising widget that lets brands display either product images with an “Add to Cart” button or links to products; featured products and links seem limited to items available on Amazon. Underneath the merchandising widget, brands have the option to display a shoppable product gallery or a posts feed.

Wait, isn't Amazon all about e-commere? Why do its partners need yet another outlet to showcase and sell their goods? Well, the fact that brands can publish posts may be one key reason.

You May Also Like: