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21% of users have purchased a product they discovered on Pinterest.

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The most commonly purchased products were food-and cooking-related (33% of those purchased), fashion/clothing (32%), home decorating (30%) and crafts (26%).

How regularly do Pinners use the site? 37% of users surveyed log in a few times a week, with only 10% saying that they use the site a few times a day. 55% have created between 2 and 10 Pinboards.

And there’s still a lot of room for growth: 58% of U.S. consumers do not have a Pinterest account, and 32% said they are not familiar with Pinterest.

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