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Why Some Vowel Sounds Pack a Punch for Brands
NBA will be first major North American league to sell jersey sponsorships
How Nike lost Stephen Curry to Under Armour
Performance Brands Produce a Placebo Effect: Proof You Really Will Golf Better With a Nike Branded Club
Winds Of Change At Dyson
The Invention of the Chilean Sea Bass
Victoria's Secret Sport line went from no revenue to $250 million in 2 years, competing with Lululemon and Nike.
Brand Thinking: Seth Godin, Malcolm Gladwell, Dan Pink, and Other Mavens on How and Why We Define Ourselves Through Stuff
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