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Brands

By Geege Schuman

 

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How Nike lost Stephen Curry to Under Armour

Performance Brands Produce a Placebo Effect: Proof You Really Will Golf Better With a Nike Branded Club

Winds Of Change At Dyson

The Invention of the Chilean Sea Bass

Victoria's Secret Sport line went from no revenue to $250 million in 2 years, competing with Lululemon and Nike.

Brand Thinking: Seth Godin, Malcolm Gladwell, Dan Pink, and Other Mavens on How and Why We Define Ourselves Through Stuff