Definition: Slow Product
I was googling for a definition of Slow Product for my Slow stash.
And I found this great answer by Dave Morin about whether Path is representative of a "slow product":
"Our growth is organic, which means that our growth is driven by product quality and the evangelism of our users and customers, not by pure virality or broad public media-based sharing."
So a slow product is one that grows by word-of-mouth (examples: Twitter, Tumblr, Pinterest, Instagram).
Not one that grows by pure virality or paying for ads (examples: Groupon, Zynga). This happens on iPhone a lot: What are some methods used by viral iPhone apps to get installs?
“It takes time for the culture to grow. You need time to develop antibodies to spammers and trolls.” [Read more.]
Slow growth was important to Facebook's early success. [Read more.]
Interestingly, Path just hired a VP Marketing Nate Johnson.
Like @adamnash, I hope that's not permanent ink on his forehead:
I added Hugh Macleod's cartoon to the top of this convo.
If you like it, you can buy it here.