Sign up and get the BEST of PandaWhale! Sign Up Login

Definition: Slow Product

I was googling for a definition of Slow Product for my Slow stash.

And I found this great answer by Dave Morin about whether Path is representative of a "slow product":

"Our growth is organic, which means that our growth is driven by product quality and the evangelism of our users and customers, not by pure virality or broad public media-based sharing."

So a slow product is one that grows by word-of-mouth (examples: Twitter, Tumblr, Pinterest, Instagram).

Not one that grows by pure virality or paying for ads (examples: Groupon, Zynga). This happens on iPhone a lot: What are some methods used by viral iPhone apps to get installs?

Slow products build their initial user bases slowly.

9:32 AM May 04 2012

“It takes time for the culture to grow. You need time to develop antibodies to spammers and trolls.” [Read more.]

Slow growth was important to Facebook's early success. [Read more.]

8:16 AM Jun 15 2012

Interestingly, Path just hired a VP Marketing Nate Johnson.

Like @adamnash, I hope that's not permanent ink on his forehead:

cm-5677-04fa402e3cfb4d.png

8:16 AM Jun 15 2012

I added Hugh Macleod's cartoon to the top of this convo.

If you like it, you can buy it here.

8:15 AM Jun 15 2012

You May Also Like:

STASHES