Love these guys...

Buying ads on Facebook doesn't create more business: http://www.npr.org/blogs/money/2012/05/16/152736597/pizza-delicious-bought-an-ad-on-facebook-howd-they-do

Right now on the black market, you can actually buy and sell bundles of Facebook account credentials: http://www.npr.org/blogs/money/2012/05/16/152736671/this-guy-will-sell-you-sell-you-1-000-facebook-likes

Turning word-of-mouth recommendations into a massive new advertising system — is at the core of Facebook's long-term strategy. Do social ads work? Not yet. http://www.npr.org/blogs/money/2012/05/15/152736516/is-facebook-worth-100-billion