Gawker writes:

"Precision and power shouldn't supplant personality in the things we use, and if there's an opportunity to get more information, we shouldn't rush to say yes. But Google's keen to say yes for us all: even if it makes us feel funny, or lonely. Even if it could have the opposite of the intended effect. The idol of technology and the marvels it could yield towers over us, wearing a computer on its face, letting a phone predict its lunch, and sitting in the corner of a party looking at pictures of other people having fun. Google's making plenty of impressive things — but are they impressive things that anyone actually wants?"

Google is so busy inventing the future that they've forgotten to ask if anyone actually WANTS what they're building.