Google UI 2012: 20% Search, 80% Ads
Referring to: Google Search is only 18% Search - Jitbit
The red space in the image above is where Google puts organic search results:
"The screenshot is 1280x960 pixels (a typical resolution for a 13" wide-screen laptop and some older 15"s). The search results take up 535x425 pixels, which makes it 18.5% of the window..."
Ad/Results ratio is almost 4-to-1 by area.
Worse, only 11% of the total links on the page are the actual search results.
Ouch.
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That's not how I read it.
I read it as Google having tested the daylights out of what consumers will tolerate, and moving its products to that threshold.
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