Pinterest has higher conversion rates than Google Images, Facebook, and Twitter.
Pinterest is en fuego:
An online store putting "manual effort and investment" into Pinterest can get a 9% conversion rate on traffic coming from the site.
9% also beats the conversion rate on traffic from Facebook – 1.13%.
Even if online stores do not invest in their Pinterest presence, the conversion rate on traffic from Pinterest (1.02%) far outstrips traffic from Google Image Search (.54%) and Twitter (0%).
Bloomreach marketing boss Joelle Kaufman says it takes a some amount of work for an online store to get the most out of Pinterest. She says one store that is a Bloomreach client has actually hired a full-time "pinner."
If Pinterest can keep growing – it just hit 19 million users –- it could turn into an incredibly valuable commerce engine, something Amazon, Facebook, or Google should buy.
I have no prediction on whether Pinterest can become a commerce behemoth.
But it certainly has a chance to do so.
There'll always be captions, but I'm sure you can cap them at 140 characters. Words within pictures should suffice and believe me, there's a lot of ways to do that:
o Drawing -- the words are added to the pic as inseparable, think of fail or inspire pics
o Captioned -- the short text in the margins that sometimes go along with it and generally get indexed with it
o Steganography -- Hiding words within the picture itself
o Implicit -- the picture is so obvious there's only so many words that it describes or intends
o Captured -- it's captured with the picture itself from the real world
o Annotated -- meme generator, the pic has different meanings depending on how you annotate it
o Hidden (meaning) -- I love how Google Goggles finds gibberish in random pictures, it reminds me of the big W in it's a mad, mad, mad world.
You May Also Like:
