Jack Cheng writes:

Fast Web is destination-based. Slow Web is interaction-based.

Fast Web is built around homepages, inboxes, and dashboards. Slow Web is built around timely notifications.

Fast Web companies often try to rack up pageviews, since pageviews mean ad impressions. Slow Web companies tend to put effectiveness first.

Here’s the crazy thing about Budge: the better it works, the less I use it. Once I get in the habit of flossing, my brain takes over, and I no longer need the notifications. Walter describes this credo well in the aforementioned blog post:

Behavior change, not growth. Behavior change is about improving the lives of others, scale is about ego. Getting scale after nailing behavior change is easier than nailing behavior change (and thus having a shot at durability) after hitting scale.

It doesn’t mean Slow Web companies can’t grow. It simply means that they put effectiveness before growth. And effectiveness leads to a sense of gratitude — I may be done flossing with Budge, but there are other things I could improve, and having been through it once, I trust the company even more.

Well said.

Slow Web companies seem to engender genuine loyalty among their users.

Where can i read more about the Slow web?