Sign up and get the BEST of PandaWhale! Sign Up Login

Why is it so hard for people to change their beliefs?

"Because people are dumb" is not an acceptable answer.

10:03 AM Aug 04 2012

It's feedback loops in the brain:

"What happens is that the correction actually reintroduces the claim into the reader’s mind and forces them to run it back through their mental processes. Instead of prompting them to discard the old thought, as intended, corrections appear to tighten their mind’s grip on the now disputed fact."

Fascinating.

11:23 AM Aug 04 2012

You May Also Like:

STASHES