Virool, a startup being demoed at Y Combinator’s demo day later this month, is looking to boost the number of views video creators get. The company pairs publishers and content creators together automatically, and for a cut of the transaction, pushes out videos to viewers.

The idea is partly an advertising network, in that money changes hands in order for the video to be seen. But more importantly, the company is providing a much desired service for the video industry. And along the way, Virool gets a nice piece of the action.

According to the latest statistics released by YouTube, there are 72 hours of video content being uploaded to the service every minute. That’s over 1.5 million videos uploaded every single day. Finding quality content that’s relevant to you is the equivalent of finding a needle in a haystack. Also the needle is made out of hay. And the haystack is on fire.