It's More Important to Be Kind than Clever - Bill Taylor - Harvard Business Review
"What is it about business that makes it so hard to be kind?" I asked at the time. "And what kind of businesspeople have we become when small acts of kindness feel so rare?"
That's what's really striking about the Panera Bread story — not that Suzanne Fortier went out of her way to do something nice for a sick grandmother, but that her simple gesture attracted such global attention and acclaim.
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Many businesses struggle for survival.
I do wonder why the businesses that are doing great so rarely give back.
Giving back is good business.
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B Corporation has a lot of promise, but it's so new that it's hard to tell if it's one of those idealistic things that will fail to bring any real change.
We'll see.
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