The Coca Cola image above has had nearly 100k notes (hearts and reblogs). Not bad.

Other advertisers who have advertised via animated GIFs have included Calvin Klein, Puma, American Apparel, MTV, VH1, Adidas, College Humor, and the movies “The Expendables 2,” “Ruby Sparks,” and “Beasts of the Southern Wild.” In total, around a dozen sponsored GIFs have run over the past two months, alongside other types of ads:

“You can use any post in the Tumblr Radar,” explains Tumblr’s Director of Product Danielle Strle, “so we’ve seen photo posts, a few video posts, and around a dozen animated GIFs.” She says that some of the animated GIFs have been really subtle, so users may not have even noticed the movement. But she does push advertisers who want to experiment with a different type of ad to choose the GIF format. 

”When people say they want to use video, I actually do tend to encourage them to use the animated GIF,” she says. “It’s such a magical format – it’s all the visual and immediacy of video, without the barrier to entry of the play button.”

Tumblr advertisers pay for access to just 5% of the company’s daily traffic. Starting at rates of $25,000 per day and up, the advertiser buys a package that offers them a small slice of the some 120 million+ impressions on Radar as well as a featured position in Spotlight, which comes as a part of the ad package deal.

This Calvin Klein experimental animated gif ad was pretty cool.

This Rachel Zoe for Bloomingdales animated gif ad was also pretty cool.

This DKNY animated gif ad was also pretty cool.

This Tiffany's animated gif ad was also pretty cool.

I love the Louboutin cinemagraph advertising here:

Rosie Tupper for Katie Ermilio:

Gilt Taste:

Coco Rocha for Senhoa:

Diesel:

Volvo Ocean Race:

DogFish Headcraft Brewery:

Mad Men would be proud.