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Online Social Networks can be Tipped by as Little as 0.8% of their Population

Stashed in: Facebook!, Network Effects

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❝ One very important model of trend spreading is the “tipping” model.  With tipping, an individual in a network adopts a trend if at least half (or some other proportion) of his or her friends have previously done so. ❞

Fascinating. All we have to do is find the right 1%.

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