Seth Godin's Circles of Marketing
Barbara Tien stashed this in Marketing
Source: Seth's Blog
Stashed in: Product Inspiration, Marketing!, Community, Growth Hacks!, Growth Hacking
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I found this a delightfully pure insight that should be helpful in both analyzing and planning. Seth Godin concludes it with a simple moral:
When in doubt, when your marketing isn't working, the answer is easy: go one circle in.
Enjoy.
8:23 AM Jul 26 2012