Apple design chief Sir Jonathan Ive: iPhone was 'nearly axed' - Telegraph
Ottway Ducard stashed this in Create
“Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation,” he told the British Business conference. “You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on making some money, but that was not [Steve Jobs’] preoccupation. His observation was that the products weren’t good enough and his resolve was, we need to make better products. That stood in stark contrast to the previous attempts to turn the company around.”
Life and death.