Flipboard advertising is working.
Adam Rifkin stashed this in Flipboard
The Chronicle talks about Flipboard's glossy full-screen ads that are more typical of maga like Vogue and Elle:
1. Advertisers include Verizon Wireless, Levi's, and Universal Pictures.
2. 21 publications are working with Flipboard to co-sell ads, including Vanity Fair, O: The Oprah Magazine, Engadget, and GigaOM.
3. Advertising prices range from $25,000 to $1 million, depending on the size and design of the campaign. "They have figured out a way to make print ads look beautiful in a digital environment," says Alan Cohen, CEO of ad agency OMD USA.
4. Flipboard has no sales force. "Unlike other ad-dependent companies, such as Facebook and Google, Flipboard doesn't have a sales force. Instead, it relies on the magazines and websites it features to sell the ads along with the traditional ads they already sell. Flipboard says it's cut less than half the total cost but would not disclose the exact amount."
5. Flipboard has 5 "evangelists". "To make the company's case to publishers and advertisers, McCue has hired five evangelists in New York, led by Christine Cook, a former advertising executive with News Corp.'s The Daily and the New York Times. The evangelists play matchmaker between publishers looking for new digital sources of revenue and advertisers seeking fresh ways to reach readers on their mobile devices."
6. Flipboard has hella competition. Including Google Currents, Yahoo's Livestand, and Pulse, which has 15 million users and generates revenue by selling both advertising and digital subscriptions.
7. Flipboard's differentiator is engagement. "To set itself apart from the crowded field, Flipboard boasts that more than 1.4 million people use its app daily, and that its users typically read its content for 86 minutes a month on their iPads and smartphones. The company also says advertisers are getting about 3 percent of users to click on their ads. By comparison, Facebook's click-through rate is just 0.06 percent, according to a May report by Marin Software, an online advertising company."