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Startup Pitch Decks and the 10/20/30 Rule.

It's a good exercise for any startup to make a "pitch deck" where you tell a great story.

First, consider Guy Kawasaki's video of the 10/20/30 Rule:

10 slides, 20 minutes, 30pt+ font size

Then, check out these resources:

It's also helpful to remember that the purpose of a pitch meeting is to get another meeting. But that's fodder for another Convo.

Feel free to suggest more startup pitch resources here...

6:39 PM Nov 15 2011

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Also, remember that you do NOT go through the deck when you meet the funder! Meet first, look them in the eye, and decide whether you want to send a deck afterwards.

4:40 PM Jun 27 2011

The VentureHacks article says it's okay to send a deck before a meeting. Do you agree?

4:47 PM Jun 27 2011

I'd recommend not sending the deck ahead of the meeting. I'd meet, judge the fit and whether you trust the funder and go from there...

11:39 AM Nov 18 2011

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There are plenty of people who insist on a slide deck ahead of a meeting.

But I agree with you, Justin. In an era of 50 coffee meetings, the first meeting is almost always about chemistry instead of content.

11:53 AM Nov 18 2011

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9:01 PM Jun 27 2011

-Garr Reynolds. It's all about Garr Reynolds. You have a post from him up there but his site is a great great resource: http://www.presentationzen.com/

-One of the greatest presentations ever. Hans Rosling: http://www.ted.com/talks/hans_rosling_shows_the_best_stats_you_ve_ever_seen.html and you too can use the software he did to assemble this amazing piece: http://www.gapminder.org/

-Here are the best TED talks, ranked by users: https://spreadsheets.google.com/spreadsheet/ccc?hl=en&key=tWri7T3f4Ex6-uVU8i9-FFQ&hl=en#gid=0

9:03 PM Jun 27 2011

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I don't know if it can be considered a startup pitch resource, but can come in handy: I am very fond of the book Even a Geek can Speak. It boils down the details of giving great presentations. And it does. I also read Back of the Napkin, but I found it extremely shallow (although a person I respect a lot, Sacha Chua likes it)

2:05 PM Aug 31 2011

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Thanks Justin, I found the Amazon links for Even a Geek can Speak and Back of the Napkin.

I also like Dan Roam's variation on Back of the Napkin. His point is simple: Emphasize storytelling.

That's really what the most compelling TED Talks do as well.

11:50 AM Nov 18 2011

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